Instagram is one of the best and trending platforms when it comes to social media marketing. To grow your Instagram followers, you need to know how to track Instagram followers with the Instagram Analytics tool. Along with increasing your follower's growth, you will also be well aware of social media's changing trends.
In this article, I will give you detailed information on tracking Instagram followers' growth over time. Also, you will learn how your company can benefit from using Instagram Analytics and Instagram insights tools.
How To Track Instagram Followers Growth
Here is a step by step guide to using the Instagram Analytics tool and how to track Instagram followers:
Instagram Analytics Tools
Instagram provides insights for creators and business accounts to complete their audience and followers' complete report. Indeed, it is a powerful tool to analyze your social media business.
To check the free Instagram analytics, follow these steps:
- First, open your Instagram account and click on the menu button in the top right corner.
- Once you are in the menu section, click on the insights button.
- In the Insights section, you can analyze different statistics. Then, you can have a look at the behavior of your content, activity, and audience. That's the place where you can check how your content is performing. You can also check how your audience interacts with your content. In the audience section, you can even track your follower's growth, check the location of your audience, age, and gender. All this information will help you promote the right content to your audience.
Check Content To Track Your Instagram Followers
In the content section, you can check how many impressions and reach you are getting for your content and how your audience interacts with your content. You can have a look at the following interactions deeply.
- Activity
The activity section will explain how many impressions and reach your account is getting overtime.
- Interactions
You can click on the interactions tab to check the necessary information. For example, Likes, Comments, Shares, and the total number of posts saved. Below these metrics, you can also check the Top posts and stories and TOP IGTV videos.
- Audience
Checking your audience insights is one of the most amazing tools in your Instagram insights. Moreover, this tool will help you understand audience analytics and understand your audience's insights. Business is all about understanding your prospects. Hence, if you focus on understanding your traffic mindset, you can get the maximum results out of them.
Now, the audience tool will show you the follower growth rate over time. Additionally, it will help you understand if your posts are attracting new followers or not. You can also dive deep into your follower's location and age range. Checking your followers' gender and timings when your followers are active will help you increase your impressions and display the right product in front of your audience.
Instagram Insights Tools
What Do Instagram Insights Mean? Instagram insights are a powerful tool that you will get in your business or creator account. Furthermore, this fantastic tool helps you understand and track your Instagram followers' behavior and how your posts are doing. Also, you can check which posts are getting more impressions and engagements.
After getting this insight information, you can focus more on the specific content giving you more traffic. It also allows you to get the content's statistics into more followers, profile visits, and clicks in bio links. In short, it will help you to improve your strategy and follower growth plans.
Why is it essential to track follower growth? You need to track the follower's growth rate to tell you if your content is working exceptionally or not. Also, if you are analyzing that your content is reaching a new audience and converting them into your followers or not, it will help you improve your content strategy. Along with that, it will show you if your Instagram account is growing at a fair rate, and it will add another dimension to your competitive analysis.
The Free Instagram insight feature is quite a handy feature to get in-depth analysis. Next, let's have a glance at the pros and cons of Instagram insights:
Pros
- Easy access and completely free
- Includes all the necessary features and metrics
- Allow you to track everyday activities and reports
Cons
- Not suitable for broader metrics view
- You can only track follower's growth in your account.
- You need to generate manual analytics.
Watch my video below:
Conclusion
Keeping track of your Instagram followers' stats will help you get maximum results for your business. Additionally, keeping an eye on analytics enables you to improve your content and compete with your competitors. You can also start building a successful affiliate marketing business professionally by using the best Instagram marketing strategies.
Getting detailed analytics is quite crucial as putting your efforts to create quality content. Hence, it would be best to keep tracking your followers' growth and other metrics as it is essential to manage your Instagram profile. I highly recommend you to use Instagram insights, or you can also use paid tools like Hootsuite or Later if you want to get automatic reports with few clicks.
In the end, if you would like to learn more about Instagram and learn how to monetize your Instagram account with Affiliate Marketing, you can read my other blog, “How to do Instagram affiliate marketing successfully”. Also, I would like to invite you to join the One Funnel Away Challenge, where you can ask any questions regarding Instagram traffic or followers. From there, you can also learn how to monetize your Instagram account and learn Affiliate Marketing more in-depth.
“Let your dreams be bigger than your fears and your actions be louder than your words”
